What is Market Repositioning?

Landlords are making significant improvements to their properties in today’s hot real estate market. It’s all about curb appeal! But we see rental properties getting more than a face lift these days: longtime tenants are eased out under a provision of the rent stabilization ordinance that allows for major remodeling and then the remodeled units go to market at much higher rents. The real estate industry calls it ‘market repositioning.’

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